- What is the relationship between Lady Gaga and Polaroid?
- Summarize the history of Polaroid in a few sentences.
- What happened to Polaroid in 2001 and why?
- What has been the plan to revive Polaroid and by whom?
- Do you personally think that Polaroid will be successful with their new strategy? Why or why not?
LANGUAGE – MULTIPLE CHOICE
Apple has (1) ____ Google to become the most valuable brand in the world. This is according to the analysts Brandz, who (2) ____ their annual Top 100 ranking of the world’s most valuable brands. Apple’s brand is estimated to be worth more than $153 billion. The tech company knocked Google (3) ____ the number one position. Google had occupied the top spot for the previous four years. Apple’s new ranking consolidates its position (4) ____ the top-valued technology company on the stock market. Apple’s success is due (5) ____ the popularity of its pioneering and market-leading products. It released its iPad in 2008 and the tablet has become one of the most popular (6) ____ on the planet.The Brandz ranking (7) ____ companies across the world, making everything from baby food to power plants, as well as financial services and telecommunications. It calculates its brand value (8) ____ analyzing several factors, including the value of a company’s balance sheet, the loyalty of customers, and prospects (9) ____ future growth. Apple has grown (10) ____ in the past decade with a series of hugely iconic and popular products. Its brand value has increased by 859 per cent since 2006. Peter Walsh, a director at Brandz, said Apple’s success was due to the (11) ____ of its products. He said Apple had succeeded in becoming a luxury goods brand, (12) ____ its products more desirable by increasing quality, reliability and price.
Put the correct words from the table below in the above article.
| 1. | (a) | overtook | (b) | overtake | (c) | overtaking | (d) | overtaken |
| 2. | (a) | compost | (b) | compile | (c) | compute | (d) | complain |
| 3. | (a) | off | (b) | over | (c) | above | (d) | through |
| 4. | (a) | was | (b) | has | (c) | as | (d) | ease |
| 5. | (a) | of | (b) | at | (c) | to | (d) | on |
| 6. | (a) | widgets | (b) | gadgets | (c) | apps | (d) | add-ons |
| 7. | (a) | covers | (b) | removes | (c) | copies | (d) | wraps |
| 8. | (a) | at | (b) | to | (c) | for | (d) | by |
| 9. | (a) | to | (b) | for | (c) | at | (d) | from |
| 10. | (a) | remarks | (b) | remarked | (c) | remarking | (d) | remarkably |
| 11. | (a) | desire | (b) | desired | (c) | desirability | (d) | desires |
| 12. | (a) | making | (b) | marking | (c) | remarking | (d) | remaking |
SYNONYM MATCH: Match the following synonyms from the article.
| 1. | analysts | a. | because of |
| 2 | compile | b. | trustworthiness |
| 3. | occupied | c. | works out |
| 4. | consolidates | d. | potential |
| 5. | due to | e. | filled |
| 6. | ranking | f. | raising |
| 7. | calculates | g. | make |
| 8. | prospects | h. | backs up |
| 9. | increasing | i. | experts |
| 10. | reliability | j. | listing |
PHRASE MATCH: (Sometimes more than one choice is possible.)
| 1. | the most valuable | a. | ranking |
| 2 | compile their annual Top 100 | b. | in the past decade |
| 3. | knocked Google off the | c. | on the planet |
| 4. | the popularity of its pioneering and | d. | more desirable |
| 5. | one of the most popular gadgets | e. | across the world |
| 6. | The Brandz ranking covers companies | f. | brand in the world |
| 7. | It calculates its brand value by analyzing | g. | number one position |
| 8. | Apple has grown remarkably | h. | by 859 per cent |
| 9. | Its brand value has increased | i. | market-leading products |
| 10. | making its products | j. | several factors |
